Increase the effectiveness of your marketing spend
You can’t communicate with the right customers without the right information.
One way to improve the return on your marketing investments is to integrate your POS and CRM database into a single solution.
With a clearer of view of who your customers are, and what they want from you, you’re better-placed to run targeted and cost-effective marketing campaigns.
Benefits of MICROS Customer Loyalty solutions
- Increase visibility of customer purchase activities down to the menu item level
- Deliver relevant campaigns and promotions to the right customers
- Integrate iCare with your website
- Increase sales via new distribution channels, including the Internet and mobile applications
- Improve data capture to create highly successful and targeted marketing campaigns
- Increase accuracy of orders by enabling the customer to take ownership of his/her order
- Discover dynamic up-selling and cross-selling opportunities
- Improve guest interaction with digital rich content
- Facilitate table-top ordering and payment processing
MICROS Customer Highlight
"As a restaurant you know who your regular customers are, but it's nice to recognise them."
Dominic Criniti, Operations Manager, Criniti's