The MICROS iCare Solution provides a suite of CRM Modules that deliver a 360 degree view of your customer’s activities. All the activities are tracked and controlled from a central database allowing you to recognize and reward your core customers (most frequent and/or highest spending). MICROS iCare also includes options to attract new or less frequent customers, such as initial sign up bonuses or rewards for registering their details, which will help to grow your core customer database.. By bringing your POS and CRM together as a single solution, MICROS is able to improve the return on your marketing investments.