There are many Sales Automation software packages on the market, but OPERA Sales Force Automation (SFA) is the only one which can give you real time, consolidated production information from across multiple hotels. SFA works as part of the OPERA Enterprise suite, or can be implemented as standalone to provide a single database of accounts, contacts and their performance.

SFA tracks all stages of the sales process, from initial contract through to contract negotiation. The Account and Contact management module lets you keep track of who you are doing business with, whilst the activities module ensures the team follow up on business opportunities. You can set up business processes and rules to ensure a streamline and consistent approach across your sales force.

Sales leads and RFP’s can be sent through the 2 way interface directly to OPERA PMS to allow hotels to respond on availability and rate requirements. This can be extended further to cover event and banquet requirements by using OPERA Sales and Catering, allowing you to have centralised visibility over function activities across multiple hotels.

From goal setting to sending emails to customers, OPERA SFA offers simple to use dashboards where you can get the information you need at the click of the button. Spend more time generating business than compiling reports and spreadsheets – let SFA help you grow!