As part of the OPERA Enterprise suite, OPERA Customer Information System (OCIS) allows you to collect, cleanse, store and analyse strategic information on your customers, travel agents, companies and contacts. Through the 2 way real time interface to OPERA PMS, OCIS shares profile information, historical production data, as well as rate strategies. The robust match and merge capabilities let you ensure duplicates are identified and merged to ensure the information remains clean and relevant, giving you a powerful database to improve customer service and increase business.

OCIS allows you to develop and manage your own membership program. From card enrollment to point calculation, OCIS will help you track the stay patterns of your guests and reward them accordingly. The Campaign Management module lets you track the success of marketing efforts, from selecting customer hitlists based on detailed profile data to measuring the number of reservations produced by a campaign.

Profile information from OCIS is shared directly with OPERA PMS, meaning your customer’s preferences can be shared even with hotels they have never stayed at before. Hotel users can see when the guest last stayed at a hotel within your group, and ensure their needs are anticipated, creating true brand loyalty. OPERA Customer Information System is a must for any hotel chain looking to develop customer loyalty through enhanced customer service.