Sally Jooste
Posted in
MICROS News
tags:
Franchise Customer Loyalty
Guzman Y Gomez the face of Mexican food (and the vibrant Latin culture) in Australia, will be launching a ‘GOMEX’ card at the end of March. The new loyalty program will reward customers not only with food and beverages but with Latin offerings including concert tickets, merchandise, and salsa dancing lessons.
“We have developed a loyalty program that rewards our customers for their loyalty as well as showcasing Latin culture here in Australia. Eventually you can use your GOMEX card to purchase tickets to Latin music festivals, salsa dancing lessons, Latin film festivals and the like. We want the GYG experience to go beyond exceptional food and customer service, GYG is your connection to all things Latin,” said GYG founder Steven Marks.
The technology underlying the ‘GOMEX’ program is MICROS’ iCare, a customer relationship solution designed specifically for restaurants. iCare allows restaurants to track customer activities in a central database, reward core customers (most frequent and highest spending) as well as attract and measure the development of new customers.
“It is great to see GYG adopt this new facet of enterprise management which will help to provide their customers with a dynamic and unique dining experience” commented Andrew Fyfe, MICROS Account Manager. “We are excited to be part of the ‘GOMEX’ project and truly appreciate the partnership we have forged in cultivating this new technology.”